Headquarters
Collaboration Between The WFB and the Faculty of Commerce and Accountancy, Chulalongkorn University on the “Marketing of the Rising Sun” Program
2nd Dec B.E 2567 (2024)
On 2nd December B.E 2567 (2024), Mr. Phallop Thaiarry, President of the World Fellowship of Buddhists (The WFB) attended a press conference to launch the program of “ZEN (Zoomed Experience for the Next): Marketing Legacy of the Rising Sun”. This program is a collaborative effort between The WFB and the Faculty of Commerce and Accountancy, Chulalongkorn University, along with 10 leading local and international organizations.
Assoc. Prof. Dr. Wileat Phuriwat, Rector of Chulalongkorn University, and Assoc. Prof. Dr. Tharathat Mokkhamarnkul, Dean of the Faculty of Commerce and Accountancy, presided at the press conference. The program aims to develop Thai executives by imparting knowledge and philosophies of Japanese marketing, with a focus on sustainability framed by “CARE” principles. These principles are; C for Community, which is enhancing the standard of living for communities and society, A for Accountability, which is ensuring transparency and responsibility of all business processes, R for Resilience, which aims to creating flexible system that can adapt to challenges, and E for Environment, which aims to reducing environmental impact and promoting the restoration of natural resources.
Mr. Phallop highlighted that The WFB has a long history of collaboration with both local and international organizations on
religious, cultural, and education matters. The collaboration with Chulalongkorn University, a leading educational institution in Thailand, aims to develope a unique and innovative approach to learning. This program focuses on marketing training that emphasizes sincerity and honesty towards customers, drawing inspiration from Japan’s educational and societal values.
ZEN is a principle that emphasizes creating balance in marketing, leading to sustainable growth, rather than simply increasing revenue. ZEN stands for: Z represents the principle of balanced marketing with sustainable growth, E is Empathy, which involves studying and understanding consumer behavior and connecting with them, N is nurture, which focusses on taking care of consumers, building relationships, and enhancing their experience.
The goal is to foster a sustainable future for both business and society. It is hoped that the ZEN program will enhance the capabilities of Thai executives, helping them to stand out and make significant progress.
Assoc. Prof. Dr. Wileat Phuriwat, Rector of Chulalongkorn University, and Assoc. Prof. Dr. Tharathat Mokkhamarnkul, Dean of the Faculty of Commerce and Accountancy, presided at the press conference. The program aims to develop Thai executives by imparting knowledge and philosophies of Japanese marketing, with a focus on sustainability framed by “CARE” principles. These principles are; C for Community, which is enhancing the standard of living for communities and society, A for Accountability, which is ensuring transparency and responsibility of all business processes, R for Resilience, which aims to creating flexible system that can adapt to challenges, and E for Environment, which aims to reducing environmental impact and promoting the restoration of natural resources.
Mr. Phallop highlighted that The WFB has a long history of collaboration with both local and international organizations on
religious, cultural, and education matters. The collaboration with Chulalongkorn University, a leading educational institution in Thailand, aims to develope a unique and innovative approach to learning. This program focuses on marketing training that emphasizes sincerity and honesty towards customers, drawing inspiration from Japan’s educational and societal values.
ZEN is a principle that emphasizes creating balance in marketing, leading to sustainable growth, rather than simply increasing revenue. ZEN stands for: Z represents the principle of balanced marketing with sustainable growth, E is Empathy, which involves studying and understanding consumer behavior and connecting with them, N is nurture, which focusses on taking care of consumers, building relationships, and enhancing their experience.
The goal is to foster a sustainable future for both business and society. It is hoped that the ZEN program will enhance the capabilities of Thai executives, helping them to stand out and make significant progress.
PHOTO
GALLERY
GALLERY
