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ZEN: Marketing Legacy of the Rising Sun 2025
on 28 th June B.E. 2568 (2025),
Assoc. Prof. Tartat Mokkhamakkul, Dean of the Faculty of Commerce and Accountancy, Chulalongkorn University, and Mr. Phallop Thaiarry, President of the World Fellowship of Buddhists, presided over the launching executive course “ZEN: Marketing Legacy of the Rising Sun.” The course is the blending of Japanese philosophy with modern marketing to help senior executives and business owners build sustainable, people-centered brands.
The program was officially opened on 28th June B.E. 2568 (2025), at Chulalongkorn Business Cinema, running from 28th June to 25th October this year. The course features lectures, Dinner Talks, and in-depth study trips in Thailand and Japan. It emphasizes long-term relationships, attention to detail, and sustainability-core principles behind the enduring success of Japanese businesses.
The program was officially opened on 28th June B.E. 2568 (2025), at Chulalongkorn Business Cinema, running from 28th June to 25th October this year. The course features lectures, Dinner Talks, and in-depth study trips in Thailand and Japan. It emphasizes long-term relationships, attention to detail, and sustainability-core principles behind the enduring success of Japanese businesses.
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